Wholesale

Wholesale custom laptops for resellers and online stores

Buy laptop stock at wholesale terms and resell it through your own storefront, under your own brand or as an authorised reseller. If you are weighing stock against a branded programme, start here.

We supply SURE ASCENT laptop platforms to resellers, online stores, distributors and corporate buyers. MOQ depends on the selected model, configuration, materials and branding scope. Selected available standard units may be quoted from one unit for evaluation. Around 100 units for a stocking batch and 1,000 units for a custom programme are planning references, subject to quotation. S18D is bulk-only with no evaluation samples. Selected available China-stock configurations typically dispatch in 2-3 business days after stock, payment and order details are confirmed. Custom preparation and production schedules are quoted separately. Overseas stock, delivery coverage, transit and customs clearance depend on the model, route and delivery address; dispatch is not an arrival guarantee.

Model-specific availability: S18D is currently bulk-only with no evaluation samples. Single-unit evaluation applies only to selected available standard configurations. Confirm the exact model, quantity, branding scope and destination before payment.

Request a wholesale quote

Who buys wholesale from us

Four groups account for most wholesale enquiries. What changes between them is how much branding and documentation work falls on your side rather than on ours.

Buyer typeWhat they usually needStarting point
Online store or marketplace sellerListing-ready stock with presentable retail packagingFirst-batch quantity subject to review
Reseller or IT resellerRepeatable model and configuration for ongoing stockMOQ quoted per model and scope
DistributorDocumentation that covers more than one destination marketMOQ quoted per model and scope
Corporate or education buyerConfiguration held stable across a rolloutQuoted per programme

Buyers who want the units to carry their own brand rather than ours should start with the private label programme, which covers artwork, labelling and packaging in more detail.

What you can change on a wholesale order

Hardware options depend on the selected board and configuration. Branding requests below require feasibility, quantity, price and approval review; availability is confirmed in the quotation.

ElementWhere it appearsAvailable
Retail packaging, insert and manualRetail boxSubject to model, MOQ and artwork review
Device label and serial numberBottom caseSubject to model, MOQ and artwork review
Keyboard languageKeycaps and layoutSubject to model, MOQ and artwork review
Boot logo and splash screenBIOS and UEFI start-upSubject to model, MOQ and artwork review
Outer carton markingsShipping cartonSubject to model, MOQ and artwork review
Firmware defaults and preloadBIOS settings, OS imageDepends on platform
Custom enclosure or toolingHousingNot offered

Memory, storage and port selection are separate from branding and are set out on the customisation page.

How stock and dispatch work

Selected available China-stock configurations typically dispatch in 2-3 business days after stock, payment and order details are confirmed. Custom preparation and production schedules are quoted separately. Overseas stock, delivery coverage, transit and customs clearance depend on the model, route and delivery address; dispatch is not an arrival guarantee.

Keeping a repeatable configuration in stock matters more than a single low price for most resellers. How we handle model changes and continuity over time is described on the supply continuity page.

Before you ask for a quote

These points save time on both sides.

  • We do not publish a wholesale price list. Pricing is quoted per configuration and volume, because two orders of the same size can differ in platform, memory, storage and documentation.
  • We do not offer custom enclosures or tooling. We work with platforms that already exist and are already documented.
  • Documentation depends on the model, not the order volume. Confirm the product, battery transport and destination-specific documents for the exact model, board and ordered build before order approval. Document availability is model- and market-specific; a document set for another model does not automatically apply. Market coverage is set out on the compliance by market page.

Wholesale questions

  • What is the minimum order for wholesale laptops?

    MOQ depends on the selected model, configuration, materials and branding scope. Selected available standard units may be quoted from one unit for evaluation. Around 100 units for a stocking batch and 1,000 units for a custom programme are planning references, subject to quotation. S18D is bulk-only with no evaluation samples.

  • Can I sell the laptops under my own brand?

    Branding is subject to review of the exact model, quantity, artwork and process. Logo, device labels, packaging, keyboard language and boot artwork can have separate minimums, setup costs and approval steps; none is automatically included in a stocking batch.

  • How quickly can a wholesale order be dispatched?

    Selected available China-stock configurations typically dispatch in 2-3 business days after stock, payment and order details are confirmed. Custom preparation and production schedules are quoted separately. Overseas stock, delivery coverage, transit and customs clearance depend on the model, route and delivery address; dispatch is not an arrival guarantee.

  • Which keyboard languages are available?

    Keyboard language, physical layout, printing process and backlight compatibility are confirmed for the exact model and quantity. A system-language setting does not change the physical keyboard.

  • Do you publish wholesale prices?

    No. Pricing is quoted per configuration and volume. Tell us the model, the quantity and the destination market and we will quote against that.

  • What documentation is supplied with the units?

    Confirm the product, battery transport and destination-specific documents for the exact model, board and ordered build before order approval. Document availability is model- and market-specific; a document set for another model does not automatically apply.

  • Which markets do you ship to?

    Our named markets are the UK, Germany, the US, Italy and Spain, alongside 20+ markets served on the same platforms.

  • Where can I buy custom laptops wholesale?

    Contact SURE ASCENT with the model, first-order quantity, configuration, branding scope and destination. We confirm an available stock, stocking-batch or custom-programme route in the quotation. S18D is bulk-only with no evaluation samples.

Tell us the model, quantity and market

Send the platform or model you have in mind, the quantity for the first order, and the country you are selling into. We will come back with a quote and the documentation position for that market.

Request a wholesale quote