Cost
Buyers usually ask for a price before they ask what the price is made of. The order matters, so this page starts with the second question. We publish no price list, and this is why.
A custom laptop quotation combines the hardware configuration, any one-time setup charges and order-dependent costs such as packaging, document review and freight. Some setup costs can be spread across the batch; component prices, quantity and the requested scope also affect the unit price. Standard custom programmes generally start at 1,000 units per model. A batch of around 100 units requires a separate feasibility and cost review.
Cost depends on the selected platform, branding method, localisation and validation required. Start with supported changes on an existing model, then confirm any setup charges and lead time.
Logo, nameplate, packaging artwork and carton marks. The branding process, setup charge and lead time depend on the chosen model, material, artwork and quantity.
Memory, storage, keyboard language, plug and charger type. These are the levers most buyers use to hit a price point or a performance target.
Bespoke enclosure tooling and a motherboard designed solely for one buyer are outside the existing-platform programmes described here. We confirm supported changes before quotation.
| Workstream | What it covers | Quoted when |
|---|---|---|
| Engineering | Requirement review, feasibility and the specification | With the quotation |
| BIOS and boot logo | Platform-supported boot-logo setup and BIOS settings, where available. Engineering review, validation, charges and timing are confirmed for the selected model | With the quotation |
| Artwork | Logo, device label, retail packaging and carton marks, from your file or produced by our design team | Before production |
| Tooling | Platform-supported branding or keyboard setup, where required; custom enclosure tooling is not offered | Quoted with the project |
| Compliance | Review of available documents for the exact model and destination, including applicable battery transport documents; additional work is quoted if needed | During quotation |
| Logistics | Freight mode, Incoterm, duty and the resulting landed cost | With the order |
Ask the quotation to distinguish hardware, one-time setup charges, recurring order costs and freight. Confirm what is included, excluded or still awaiting review before payment. The customisation page sets out what falls into each one, and packaging and shipping marks are produced to the approved artwork as one of the quality checkpoints.
Supported customisation can require engineering review, boot-logo validation, artwork approval, packaging setup and document checks. Where a one-time charge applies, more units can share it. Hardware prices, material minimums, available stock and order scope still need to be reviewed separately.
A larger batch can reduce the setup cost per unit, but it does not guarantee a lower overall quotation when specifications, component prices or shipping terms change. The OEM and ODM programmes separate fast stock supply, branded channel programmes and specification-led projects so you can start at the right cost, quantity and timing.
We do not publish a price list, and it is not to be vague. Configuration, keyboard language, packaging and volume all move the number, so two orders of the same size can differ in platform, memory, storage and documentation. A published figure would be wrong for almost everyone who read it, and being wrong early is worse than being slow.
Target price and timing are inputs we work with, not something held back until the end.
Configuration, customisation scope, tooling or artwork cost where it applies, and a lead time.
The sample configuration, price and preparation time are confirmed before payment. Any credit toward a production order is stated in the quotation.
Commercial terms, unit price and schedule confirmed in writing before production is booked.
The sample page covers that stage in full, and the market compliance page covers what the document set depends on.
Because configuration, keyboard language, packaging and volume all move the number. We quote per requirement so the figure you receive matches the product you actually asked for rather than an average.
Configuration, customisation scope, tooling or artwork cost where it applies, and a lead time. The compliance document set for your destination market is agreed during quotation rather than assumed.
Sample price depends on the configuration and requested changes. We confirm it before payment, together with any agreed credit toward a later production order.
The chosen platform, processor, memory, storage, keyboard method, branding, packaging and order volume all affect cost. Changes outside a platform can require selecting another existing model. Custom enclosure tooling is not offered.
Any platform-supported branding or keyboard setup charge is quoted before approval. Printed keyboard overlays and permanent legends have different costs, minimum quantities and lead times; availability depends on the model and language. Custom enclosure tooling is not offered.
One-time setup costs can be spread across more units, but hardware configuration, component prices, customisation and freight also affect the total. Standard custom programmes generally start at 1,000 units per model. We quote the actual scope rather than promising a blanket discount.
Approved artwork and other reusable elements may carry over if they remain suitable. Each reorder still needs a current availability and price check. The model-specific supply window and any component changes or renewed validation must be confirmed in writing; there is no blanket 24-month platform guarantee.
Yes. We would rather you had a landed-cost calculation than a unit price, so duty, freight and insurance are visible before you commit rather than after the invoice arrives. See shipping and delivery.
Send the target market, the specification, the expected quantity and your target price. We will confirm feasibility, set out the customisation scope and return a lead time with the cost. If you are still choosing how far to customise, the private label programme and the minimum order page cover the two most common starting points, and the sourcing guide covers what to verify before you pay a deposit.