Small batch

Starting small: a first laptop order for a new store or brand

Most small buyers do not need a lecture about minimum order quantities. They need to know what to order this month, and what to put in writing so that the order after it is easier.

There are three honest starting points. Standard in-stock configurations can be supplied from as little as one unit and are dispatched in 2-3 business days, which is enough to cover a listing that is already selling or to evaluate the machine. About 100 units is workable as a first stocking batch, subject to model and configuration review. The 1,000 units per model that our custom programmes run from is the standard for a full branded programme, not a gate you have to clear before you start.

1unit minimum to cover a live listing
~100units as a workable first stocking batch
Planconfirm the reorder window before your first batch
2-3business days dispatch from China stock

Tell us what you are trying to start

Three starting points, by what you actually need

The right entry point depends less on your budget than on what you already have. Demand you cannot serve, a market you have not tested, and a range you intend to keep are three different problems.

1 unit

Cover a listing that is already selling

If you have demand and no stock, a standard configuration ships in 2-3 business days and needs no artwork approval before dispatch.

Fastest way to stop losing sales
~100 units

Your first stocking batch

Listing-ready stock with presentable retail packaging. About 100 units is workable subject to model and configuration review.

The usual first real order
1,000 units

Your own brand, at scale

Boot logo, device label, keyboard language, retail packaging and carton markings all carrying your brand.

The standard custom minimum

If you have demand and no stock, what is already in stock is the fastest route, because a stock unit ships without artwork having to be approved first.

What changes at each size

DecisionFrom 1 unitAround 100 unitsFrom 1,000 units
What it is forCovering a live listing, or evaluating the machineTesting the market you are selling intoA range you intend to keep selling
Artwork neededNone before dispatchPer orderFull branding and packaging
ConfigurationAs held in stockSubject to reviewSelected to your specification
Platform stabilityConfirm per modelConfirm per modelConfirm per model
Typical lead time2-3 business daysConfirmed per modelSample and production timing quoted per project

Reorder continuity depends on the platform lifecycle, component supply and the agreement for your programme. Ask us to confirm the available production window, change-notification process and last-order date before committing. The supply continuity page covers how it is held.

The first order is a project. The second order is the business

A distributor's risk is not the first order. The first order is a project, and it is the one you plan carefully. The second order is a business: you have stock in a market, listings that carry a specific specification, a support desk that knows one machine, and customers who expect to reorder. That is the order a small seller should be designing for, even while placing the first one.

  • Ask for the two dates in writing. The production window, and the last-order date by which your final production order has to be placed, so you can plan your own stock position instead of reacting to a notice.
  • Freeze the specification, not just the order. The expensive part is deciding and freezing the specification. Once that is done, a repeat order is a shorter version of the first order.
  • Reuse what you already paid for. Documentation, artwork and packaging elements that can carry over are identified deliberately, so you are not rebuilding collateral on every run.
  • Keep a repeatable configuration rather than chasing a single low price. That is the trade most small resellers get wrong, because the second order is where the margin actually lives.

If your programme genuinely cannot reach 1,000 units, it is not a dead end. Tell us what you are trying to achieve and our engineers will integrate a solution around the platforms and stock we already hold, so you get as much of your requirement as the volume allows. The cost page explains why the fixed work is what it is.

A first order, sequenced

Start from stock

Cover the listing that is already selling, or evaluate the machine from one unit before you commit to anything.

Decide whether your brand goes on it

Standard stock ships with presentable retail packaging. Branding moves the order towards the private label programme.

Commit to a stocking batch

Around 100 units is workable subject to review, and it is the size that tests the market rather than the product.

Lock the reorder before you need it

Ask for the production window and the last-order date in the quotation, so the commitment is on record from day one.

If branding is the plan, the private label programme sets out what can carry your logo, and the sample page covers how the specification gets frozen before a production run. The OEM and ODM programmes separate fast stock supply, branded channel programmes and specification-led projects so you can start at the right cost, quantity and timing.

Questions from small stores and new brands

  • I am a small store. Is 1,000 units the only option?

    No. Standard in-stock configurations can be supplied from as little as one unit, and about 100 units is workable as a first stocking batch subject to model and configuration review. The 1,000 units per model is the standard for a full custom programme rather than a gate on starting.

  • Can I sell laptops before I have my own brand on them?

    Yes, and it is the lower-risk sequence. Stock ships with presentable retail packaging, so you can test the product and your listing before committing to artwork, packaging and a production run.

  • What is the smallest order that makes sense?

    It depends on the question you are asking. If you have demand and no stock, one unit covers the gap. If you are testing a market rather than a product, around 100 units is the size that tells you something real.

  • Will I be able to reorder the same machine later?

    An identical reorder is subject to platform and component availability. Confirm the supply window and any change-approval arrangements in writing; an unchanged configuration is not guaranteed for every model. See supply continuity.

  • What should be in writing before my first order?

    The production window and the last-order date. With those on the record from day one, your stock planning is a plan rather than a reaction to a notice later.

  • Do I rebuild my packaging and artwork on every reorder?

    No. Documentation, artwork and packaging elements that can carry over are identified deliberately, so you are not rebuilding collateral you already paid for.

  • Can a small order carry my brand?

    A wholesale order can be supplied as private label, with your branding on the boot logo, device label, keyboard and retail packaging. Below the standard minimum the branding scope is confirmed against the model and the quantity, so it is a conversation rather than a fixed package.

  • What if I cannot reach 1,000 units at all?

    That is not a dead end. Tell us what you are trying to achieve and our engineers will integrate a solution around the platforms and stock we already hold, so you get as much of your requirement as the volume allows.

Tell us what you are trying to start

Send the market, the product you have in mind and the quantity you are comfortable with, even if that is a handful of units. We will tell you honestly which of the three starting points fits. Wholesale terms are on the wholesale page, the quantity mechanics are on the minimum order page, and the sourcing guide covers what to verify before you pay a deposit.

Tell us what you are trying to start